Chapter+4

** Information from Chapter 4 to include in final project **

- Looking at the event brochure, include as many “loss leader” events that your organization is hosting

- What type of “merchandising” are they offering? None

- Look at all of the individual events making up the conference and include all organizations included as sponsors or providing donations

- What might the conference organizers need “seed money/cash reserves” for when organizing the conference? Paying the speakers, decorations, the giveaway gifts, renting the center, etc.

- Describe the sponsorship opportunities available? (Silver, gold, platinum, etc.) Host/supporting sponsorship o What does it include in return for the sponsors (ex. Name included in all promotional material, a table at the sponsored luncheon, etc.)? I don't have access to that information

- Do you notice any pattern with the sponsors of the event (Are they all banks; Are they industry related?)? Describe the relationship the sponsor might have with the organization hosting the event. They are industry related through the food and beverage industry. The Fancy Food Show hosts the sofi awards.

- Name two types of sponsors/donors that your conference does not have and why would you choose them to call on to become a sponsor?

- Give one example of a sponsor of your conference and explain what measure they could use to track their return on sponsorship investment to you – and how can they do this?

- What hospitality opportunities are available at your conference for you to use as a bargaining tool to entice potential sponsors (Private cocktail reception with Keynote Speaker prior to the dinner, etc.)?

- Include one sponsor OR in-kind sponsor for your conference and indicate what type of product samples that you would encourage them to bring to the conference to distribute to the attendee’s. How would you suggest they distribute them?