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**__ NASFT Fancy Food Show __**  - My event is a show - I feel the title is acceptable __**3 E's**__ 1) Entertainment: Sofi Awards on the last day of the show 2) Excitement: Several speakers and exciting ancillery events such as food tastings, cooking classes, and bus tours 3) Enterprise: New International Pavilions

**__1) Product:__** It is an international food show that has 75 countries represented, 140,000 products including confections, cheese, coffee, snacks, spices, ethnic, natural, organic, etc., and 2,300 exhibitors displaying their wares. It's a show that no one will want to miss.


 * __ 2) Price: __** If you pre-register the fee is $35 per person for the 3 days (Sunday, Monday & Tuesday) $60 if you register at the Show. There are no discounts for groups or students.

- Prices vary depending on the program. Exact prices can be found on the Show Registration Page. Please check under "Educational Programs" for more specific information.

- The annual membership dues fee is based on your company’s annual sales volume.

 The major benefit of being an Exhibiting member of the NASFT is participating in the International Fancy Food & Confection Shows. Other benefits include advertising in NASFT’s // Specialty Food Magazine //, access to substantial discounts on NASFT’s Educational Programs (including seminars; workshops; publications; training tapes, videos, and manuals), access to the NASFT's legal counsel in Washington, the placement of press releases in // Specialty Food News //, the opportunity to participate in the NASFT sofi Awards and so on.
 *  ANNUAL SALES   ||   UNDER $1 MILLION   ||   $1-$5 MILLION   ||   OVER $5 MILLION   ||
 *  NASFT YEARLY DUES   ||   $200   ||   $400   ||   $600   ||

- The cost for a booth at the 2009 Fancy Food Shows is $33.00 per square foot for all three shows. The minimum booth size is 100 square feet (or about 9 square meters). This entitles you to 2 undraped 6' tables, 2 chairs, a wastebasket, gray carpet, a booth ID sign and a listing in the official Show directory (these items must be ordered by the published deadline). In addition to the booth cost, you may have expenses for freight, drayage, samples, travel, hotels, meals and other expenses detailed in the Exhibitor Manual.

**__3) Place:__** Javits Center, New York City

**__ HOTELS __** - Hotel Name Distance to Convention Center Rates [|70 park avenue hotel] 10.0 Blocks $249 to $309 [|Affinia Manhattan] 10.0 Blocks $240 to $240 [|Alex Hotel] 20.0 Blocks $209 to $249 [|Algonquin Hotel] 18.0 Blocks $219 to $219 [|Courtyard Midtown East] 24.0 Blocks $199 to $229 [|Crowne Plaza Times Square] 13.0 Blocks $219 to $249 [|Doubletree Guest Suites Times Square] 12.0 Blocks $269 to $339 [|Doubletree Metropolitan Hotel] 25.0 Blocks $179 to $199 [|Dream] 20.0 Blocks $195 to $195 [|Fitzpatrick Grand Central Hotel] 19.0 Blocks $239 to $289 [|Flatotel] 19.0 Blocks $185 to $265 [|Hampton Inn Madison Sq. Garden] 9.0 Blocks $199 to $209 [|Hilton Garden Inn Chelsea] 13.0 Blocks $199 to $259 [|Hilton Garden Inn Times Square] 14.0 Blocks $229 to $259 [|Hilton Times Square] 6.0 Blocks $219 to $279 [|Holiday Inn Express 5th Avenue] 10.0 Blocks $199 to $199 [|Holiday Inn Express Mad. Sq. Garden] 12.0 Blocks $199 to $209 [|Holiday Inn Midtown 57th St.] 22.0 Blocks $169 to $189 [|Hotel Roger Williams] 15.0 Blocks $229 to $249 [|Hudson] 23.0 Blocks $159 to $159 [|InterContinental The Barclay New York] 19.0 Blocks $199 to $229 [|Jolly Hotel Madison Towers] 9.0 Blocks $189 to $189 [|Le Parker Meridien] 21.0 Blocks $249 to $249 [|Millennium Broadway] 10.0 Blocks $195 to $195 [|Morgans] 8.0 Blocks $189 to $189 [|New York Helmsley] 16.0 Blocks $210 to $330 [|New Yorker Hotel] 3.0 Blocks $199 to $249 [|Novotel New York] 18.0 Blocks $219 to $269 [|NY Marriott East Side] 20.0 Blocks $259 to $289 [|NY Marriott Marquis] 8.0 Blocks $270 to $410 [|Omni Berkshire Place] 19.0 Blocks $249 to $249 [|Paramount Hotel New York] 9.0 Blocks $179 to $199 [|Park Central New York] 16.0 Blocks $179 to $219 [|Radisson Lexington Hotel New York] 20.0 Blocks $159 to $199 [|Radisson Martinique on Broadway] 7.0 Blocks $219 to $269 [|Renaissance Times Sq] 12.0 Blocks $269 to $299 [|Roosevelt Hotel] 17.0 Blocks $189 to $219 [|Royalton] 11.0 Blocks $199 to $199 [|Sheraton Manhattan Hotel] 19.0 Blocks $219 to $279 [|Sheraton New York Hotel] 20.0 Blocks $219 to $279 [|Sheraton Suites on the Hudson] 0.5 Miles $175 to $225 [|The Muse Hotel, a Kimpton Hotel] 14.0 Blocks $259 to $319 [|The Time Hotel] 16.0 Blocks $179 to $249 [|Travel Inn Hotel] 3.0 Blocks $175 to $195 [|Tudor Hotel at U.N. (frmly Crowne Plaza)] 17.0 Blocks $179 to $239 [|W New York] 20.0 Blocks $219 to $219 [|W New York Times Square] 12.0 Blocks $289 to $349 [|Waldorf Astoria] 19.0 Blocks $209 to $269 [|Wellington Hotel New York] 18.0 Blocks $163 to $233 [|Westin Times Square] 7.0 Blocks $279 to $339 [|Wyndham Garden Hotel Convention Center] 2.0 Blocks $199 to $219

__**PARKING**__
 * http://www.specialtyfood.com/fileManager/47292Central_parking.pdf **

**__PROMOTING SURROUNDING ATTRACTIONS__ **  • [|Click Here] for USA entry and Visa Information. • [|John F. Kennedy International Airport] is located in Queens at the south end of the Van Wyck Expressway. This airport primarily handles international flights. [|LaGuardia Airport], also in Queens (on the Grand Central Parkway) mainly handles domestic flights. If you're flying in from anywhere in the U.S., chances are you'll come through here. The airport has a Ground Transportation Desk where you can get information when you arrive. • **[|Metropolitan Transit Authority (MTA)]** operates [|subways] and [|buses] 24 hours a day, 7 days a week. Metrocards can be purchased for various amounts for multiple trips. One way fares are **$2.00**. • One of the quickest ways to navigate the busy streets of Manhattan is the [|Yellow Cab Service]. Yellow Cab fares vary on distance traveled. A **$2.90** fee is charged upon entering a taxicab. • **[|Jacob K. Javits Convention Center Information]** located on Manhattan's west side from 34th to 39th Sts off 11th Ave.
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<span style="color: rgb(46, 0, 128); background-color: rgb(226, 131, 199);"> • [|Statue of Liberty] The Statue of Liberty is more than a monument. She is a beloved friend, a living symbol of freedom to millions around the world. These exhibits are a tribute to the people who created her, to those who built and paid for her, to the ideals she represents, and to the hopes she inspires. • [|New York Island Helicopter] Visitors to New York...experience New York like you've never experienced it before! With three tours to choose from, you can, indeed make the memory of a life-time. See the Statue of Liberty, Ellis and Governors Island, the South Street Seaport, the Brooklyn and Manhattan Bridges, and the Wall Street Financial Center... all from the sky. Check out the Empire State Building... or a New York Yankees and the New York Mets game from an entirely different perspective. • [|Times Square] Times Square is the name given to a principal intersection at the junction of Broadway and Seventh Avenue and stretching from West 42nd to West 47th Streets in the New York City borough of Manhattan. Like Champs-Elysées in Paris, or Trafalgar Square in London, Times Square has achieved the status of an iconic world landmark and has become a symbol of its home city. Times Square is principally defined by its lighted and animated advertisements. • [|Empire State Building] New York's famous Empire State Building, a New York City Landmark and a National Historic Landmark, soars more than a quarter of a mile into the atmosphere above the heart of Manhattan. Located on the 86th floor, 1,050 feet (320 meters) above the city's bustling streets, the Observatory offers panoramic views from within a glass enclosed pavilion and from the surrounding open-air promenade. • [|Rockefeller Center] Rockefeller Center is a fascinating combination of linked indoor and outdoor spaces. Because its design is logical and orderly yet endlessly intriguing, the Center allows for both satisfying glimpses and extended tours. • [|St. Patricks Cathedral] St. Patrick's Cathedral is the seat of the Archbishop of New York, Edward M. Egan. It is the largest decorated gothic-style Catholic Cathedral in the United States and has been recognized throughout its history as a center of Catholic life in this country. • [|Top of the Rock Observation Deck] is a streamlined, uncluttered and thrilling experience - with panels of fully transparent, non-reflective safety glass allowing completely unobstructed, open-air views of the entire city.

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<span style="color: rgb(46, 0, 128); background-color: rgb(226, 131, 199);"> • [|Radio City Music Hall] The Radio City "Stage Door Tour" is a one hour, walking tour of the interior of Radio City Music Hall that departs from the Music Hall lobby. Radio City Music Hall is located in the heart of Rockefeller Center at 1260 Avenue of the Americas - 6th Ave. and 50th Street. • [|Nightclubs and Dance Halls] Pull out your dancin' shoes and check out the famous NYC nightlife. Almost all clubs charge a cover, which can range from $5-$15 weeknights and up to $30 on the weekend. Be prepared to pay! If you are under age, bouncers at almost any club in the city will take your fake ID and laugh at you. • [|Fabulous Restaurants] Welcome to New York City.com's New York Restaurant and Dining guide. Here you will find an extensive list of New York City's best restaurants along with editorial and user reviews. Whether you're looking for a particular cuisine, or just looking for a nearby place to eat after a night at the theater, you'll find it all right here!

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<span style="color: rgb(46, 0, 128); background-color: rgb(226, 131, 199);"> • [|Metropolitan Museum of Art] The Museum offers a broad spectrum of educational programming for all of its audiences, including guided tours in several languages, gallery talks, lectures, and films for adults as well as many activities for families and students. Almost all of these programs are free with Museum admission. • [|Guggenheim Museum] Originally called "The Museum of Non-Objective Painting", the Guggenheim was founded to showcase avant-garde art by early modernists such as Wassily Kandinsky and Piet Mondrian. Founded in 1937, The Solomon R. Guggenheim Museum is a modern art museum located on the Upper East Side in NYC. • [|Cooper-Hewitt, National Design Museum] Cooper-Hewitt, National Design Museum, Smithsonian Institution is the only museum in the nation devoted exclusively to historic and contemporary design. The Museum presents compelling perspectives on the impact of design on daily life through active educational and curatorial programming. • [|Museum of Modern Art] Founded in 1929 as an educational institution, The Museum of Modern Art is dedicated to being the foremost museum of modern art in the world. The modern and contemporary art originated in the exploration of the ideals and interests generated in the new artistic traditions that began in the late nineteenth century and continue today. • [|American Museum of Natural History] The American Museum of Natural History is a landmark on the Upper West Side, Manhattan, New York, USA. The museum has a scientific staff of more than 200, and sponsors over 100 special field expeditions each year. • [|Whitney Museum of American Art] The Whitney Museum houses one of the world's foremost collections of twentieth-century American art. The Permanent Collection of some 12,000 works encompasses paintings, sculptures, multimedia installations, drawings, prints, and photographs—and is still growing. The Museum was founded in 1931 with a core group of 700 art objects, many of them from the personal collection of founder Gertrude Vanderbilt Whitney; others were purchased by Mrs. Whitney at the time of the opening to provide a more thorough overview of American art in the early decades of the century. • [|Madame Tussaud's New York Wax Museum] Come and visit your favorite celebrities at New York's top attraction. Mingle with the stars at this fantastic day out near Times Square. With so many celebs in one place it's no wonder Madame Tussauds is one of the top attractions in New York. Get up close to your favourite stars and see how life like our figures really are.

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<span style="color: rgb(46, 0, 128); background-color: rgb(226, 131, 199);"> • **Bloomingdale's** Located: 1000 Third Avenue (between 59th & 60th Streets). Occupying an entire square block, Manhattan's fashionable eastside department store has been offering the world's finest in fashion and home furnishings since 1927. • **Macy's Herald Square** Herald Square, between 34th and 35th on Broadway. Entrances also available on 7th Avenue and 34th Street, as well as on 34th Street between 7th Avenue and Broadway. • **Saks Fifth Avenue** Located: 611 Fifth Avenue (at 50th Street). • [|**Century 21**] Located: 22 Cortlandt St. (bet. Church St. & Broadway). Century 21 is the department store where you can find some of the best bargains in the city with 15 departments of top quality and designer merchandise at 40% to 70% off retail prices! • **57th Street** which includes stores like Bergdorf Goodman, Buccellati, Chanel, Daffy's, Levi's, Louis Vuitton, NikeTown, and Prada. • **Fifth Avenue** which includes stores like Bergdorf Men's, Cartier, Fortunoff, Gucci, Sak's Fifth Avenue, Sephora, and Tiffany & Co. • **[|Manhattan Mall]** Located: 100 W 33rd St, New York, NY 10001. || <span style="color: rgb(46, 0, 128); background-color: rgb(226, 131, 199);"> || =<span style="color: rgb(46, 0, 128); background-color: rgb(226, 131, 199);">Concierge Services = ||
 * <span style="color: rgb(46, 0, 128); background-color: rgb(226, 131, 199);">Find and book popular sights, tours and activities. Booking ahead means you'll make the most of your trip! [|Click here for tours, sightseeing & things to do.]

[|Farecast.com:] Allows for easy comparison and filter of flight results from hundreds of airline and travel agency websites to find the right trip.

[|Park 'N Fly Network:] provides discount off-site airport parking.

[|Luggage Free:] caters to business, leisure and family travelers looking for a luggage delivery solution.

[|Opentable.com:] A popular website for making restaurant reservations online. Making your reservations in advance ensures you have priority seating once you arrive at your destination.

[|Tripit:] A personal travel assistant that automatically organizes all your travel plans.

[|Yelp.com] : City guide that taps into the community's voice and reveals current insights on local businesses and services for just about everything. || [|New York City Tours and Sightseeing] [|Admission to over 40 of New York City's best attractions] [|The best luggage prices at Luggage Pros.com] [|Get Great Tickets on StubHub.com] [|Airport VIP lounge access from Priority Pass] [|Free Travel Insurance Quotes from Travel Guard] [|Same day flower delivery anywhere in the US] || <span style="color: rgb(46, 0, 128); background-color: rgb(226, 131, 199);"> || <span style="color: rgb(46, 0, 128); background-color: rgb(226, 131, 199);"> <span style="font-size: 150%; color: rgb(46, 0, 128); background-color: rgb(226, 131, 199);">__**SAFETY CONCERNS**__ - Yes. Solicitation of Exhibitors or other Attendees in the exhibit halls by non-exhibiting visitors is strictly prohibited. Attendees are not allowed to use wheeled carts on the show floor, attendees are not allowed to leave the show floor with samples (sampling must be done inside the show hall) and only badged members of the press may take photographs inside the show halls. You will find a complete list of show rules and regulations in the Exhibitor Manual.
 * =<span style="color: rgb(46, 0, 128); background-color: rgb(226, 131, 199);">__<span style="font-size: 20pt; color: rgb(46, 0, 128); background-color: rgb(226, 131, 199);">TRANSPORTATION __ = ||
 * <span style="color: rgb(46, 0, 128); background-color: rgb(226, 131, 199);">[|NYC Airport Transportation]

__**4) Public Relations:**__ there is no press release shown on the site. Their contact information is under the tab NASFT Press Office. The media can contact:  Ron Tanner VP Communications & Education 646-878-0115 rtanner@nasft.org
 * NASFT MEDIA CONTACTS:**

Louise Kramer Communications Director 646-878-0130 lkramer@nasft.org

__**5) Positioning:**__ The main selling point for my food show is it's location. It's two competitors locations are in Chicago, IL and my show is in NYC, NY.