Chapter+3

** Information from Chapter 3 to include in final project ** - Does your event provide online registration? If so, explain the process and if they will process your payment, or if it will only accept registrations and then the attendee must mail in payment. Is there a certain registration software that they are using (usually if they are there is a logo of some sort on the registration page like “powered by CVENT” vs. the conference. Yes there is online registration. [] The registration process allows attendees to register online or by mail or fax. The are no refunds for cancelled registrations. I was not able to find out how the payments are processed without registering myself. The registration site is powered by CompuSystems.

- What is the exact URL/Web address for your event? Do you feel this is acceptable, or would you change it? What would you change it to? http://www.specialtyfood.com/do/fancyFoodShow/LocationsAndDates I feel it is an acceptable Web address and would leave it as it is.

- Does the opening page grab your attention? Yes

- Does the site include a FAQ’s section, and list the top five questions. Yes, there is a FAQ's page:  - Another chapter previously included attractions and hotels, but are there any other company links that the event organizers include on their site that they may have traded with? No
 *  || [|How can I register to attend a Fancy Food Show?] ||
 * [[image:http://www.specialtyfood.com/images/clear.gif width="4" height="4"]] || [|How do I confirm my registration?] ||
 * [[image:http://www.specialtyfood.com/images/clear.gif width="4" height="4"]] || [|When do I receive my badges?] ||
 * [[image:http://www.specialtyfood.com/images/clear.gif width="4" height="4"]] || [|Can I cancel my registration?] ||
 * [[image:http://www.specialtyfood.com/images/clear.gif width="4" height="4"]] || [|What if my badges haven't arrived in time for the Show?] ||

- Is there an option to “Make this site your Home page?” No

- Do they have a newsletter or email list that you can subscribe to? They have a magazine called Specialty Food Magazine.

- Are any of the pages slow loading? No

- Do they offer anything free on the site such as “Enter this drawing by 5/1/09 and have a chance to win an overnight stay the first night of the conference?” If not, what would you suggest offering and how? Example: would you have a weekly drawing for something based on the registrations you received that week? If so, what items? Usually, you want early attendance so you could offer more expensive prizes farther out, and reduce the value of the prizes the closer you get to the convention date. **WIN A FREE HOTEL NIGHT!**  Choose standard registration, and enter **XT1** in the PRIORITY CODE field. Click [|here] for rules.
 * [|Registering for the Show]by May 22 enters you in a drawing to win one of TEN (10) hotel nights in NYC.**

- Did they sell any banner ads on their site and to whom? Is there an option to purchase ad space on their site, and for how much? No there is no banner ads on the site. It is exclusive to the Specialty Food website.

- Do they have any house ads on their site? Yes listed under their sponsors.

- Find two REAL EZINES that you would consider advertising your conference on. http://www.ezine-dir.com/glinks/jump.cgi?ID=24536

- Think of five keywords you might use as a potential attendee that heard about your event but cannot remember all the details and they would like more information. They do not know your Web address. Go to a search engine (and include which one), and type in the five keywords. If your conference is on this list, print it out and include it in the project, and explain it. If it does not come up, explain which keywords you used, and try different keywords or search engines until it comes up. Include the steps you needed to take in order to receive results. Google: Fancy Food Show 2009 NY - Mine was the first one on the list. I typed in the name of the show, when it was and where and it came up with the link to my show.

- Using partnership/affiliate opportunities include three sites that you would consider trading links with. 1) http://www.foodandwine.com/ 2) http://www.foodnetwork.com/ 3) http://www.campbellkitchen.com/default.aspx

- Do they have merchandise for sale, and what items (mugs, shirts, etc. with logos of the conference)? No

- Do they have any audio or video about the conference on the Web site (be sure to include in your presentation if they do). Yes, see video page

- What is the contact info on the Web site – for more information contact: is it a person’s name, a general mailbox, info@myconference.com? For attendees: Please contact the Customer Service Department by telephone at 1-708. 486.0710 or via e-mail at sff09@compusystems.com if you have additional questions. For exhibitors:
 * [[image:http://www.specialtyfood.com/images/clear.gif width="4" height="4"]] || <span style="color: rgb(94, 0, 255); background-color: rgb(231, 116, 205);">Please direct your questions to our EXHIBITOR HOTLINE either via telephone at 1-800-627-3869 x309 or __email.__ All questions submitted will generally receive a response within one business day. ||
 * <span style="color: rgb(94, 0, 255); background-color: rgb(231, 116, 205);">[[image:http://www.specialtyfood.com/images/clear.gif width="4" height="4"]] ||