Chapter+5

** Information from Chapter 5 to include in final project ** - Suggest a “sticker” announcing your convention for your Direct Mailings. Find a sample photo (or physical sample is better yet). What information would you include on the sticker (name, slogan, etc.), where would it be placed (envelope outside where address is, where it folds, on letter inside?). You should include the color and type of material the sticker is made of, and cost. A slogan would be on the sticker along with a contact phone number. It would be placed on the front of the envelope where the recipient could easily see it. It is mostly a white sticker but there is some yellow, black, and red on it as well. The stickers are made on scratch-resistant paper and there is no minimum order or set up fees. For one sheet of stickers, it costs $4.95 each.

- Include the brochure for the event in this section – if you cannot find a brochure, you must find a piece that they are using for promotional material – the requirements of the project included there must be a brochure for the event. o Using the brochure, include: § Mention the key features and benefits they are offering § Include schedule § Include registration information (do you cut off vital information if you cut out the registration form?). Is there a discount for early registration? Explain. § Include housing forms § Do they offer special assistance § Do they include speaker bio’s? No § Do they include a testimonial? If so, include it, if not, write an example from a vendor or attendee that participated in the event the past three years § Using the brochure, develop an ad as close to 4” x 6” as possible and include the information that you would put in the ad based on what you have learned in this class (You should consider using the 3 E’s, 5 P’s, 5 W’s, etc.). You may do this using any program, WORD, Publisher, a PowerPoint template, templates on Microsoft Office online, etc. § Using this ad, what ROI method can you use to trace this advertisement effectiveness? (discount, “Sally Brown,” number of hits, etc.) § Include any other relevant information you would like to point out from the brochure

- Ideas for future advertising – please choose two, and include materials from their organization, choose a certain size ad, and include the pricing for advertisements:

o What publications o Event program books o Chapter and affiliate newsletter/ magazines o Membership directories o Association Web sited o Recorded message (on-hold message)